SEO is a rather old digital marketing technique that has been used many times with success. Even though this marketing technique is almost as old as the internet itself, it doesn’t mean that it’s become outdated. It’s true that the rules of SEO have changed multiple times, but it still remains very relevant for websites today.
With new technologies and functionalities implemented into the World Wide Web, one of the most noticeable changes in SEO is that today, companies can do it locally if they are looking to target their local audience. Many local businesses didn’t have this option in the past but nowadays, this is a common practice.
Today, there are millions of consumers looking for products and services near them and local SEO practices will help you reach them.
A lot of people are looking for local businesses online
One of the greatest mistakes that people make when they consider investing in local SEO is thinking that a very small number of people uses local searches to find a certain business. The days of people going through ads or newspapers to find services nearby have passed as everyone is online today.
This means that, with each keyword that you are not getting ranked for, you are losing potential customers. You need a site up and running and optimized for the right keywords so that local customers can find you quickly and easily.
Consider the fact that over 50% of smartphone users search for various businesses with their phones and a majority of these searches lead to them buying something – they could be buying from you!
You can target an audience that converts
Local searches are very specific. For example, if a customer googles “SEO Australia”, it means that this person is looking for SEO providers that are strictly in Australia, probably because he or she wants a local consultation or SEO services in native Australian.
Similarly, when someone searches for “beauty salon Brooklyn”, they are looking for that type of business in that specific location. These kinds of customers know what they need but they don’t know where to find it.
With a good local SEO campaign, you will be able to take advantage of these kinds of searches and promote your business to more customers. What’s even better is the fact that these kinds of searches lead to conversions as customers are already prepared to make a purchase.
Google my Business is still unexplored
Google my Business is a local business listing provided by Google. This listing can be used by any kind of business. Given the fact that this is something made by Google, getting your name on it drastically increases your visibility and boosts your SEO in local searches. Better placement means more traffic and all of this leads to increased sales.
What’s even better is the fact that Google my Business is not a mainstream thing yet and many companies are ignoring it. This means that this is a great opportunity for you to establish yourself as a reliable organization in your area and claim the number one spot in local searches.
Amazing return on investment
Naturally, local businesses are smaller and they don’t have huge profits like international companies. This means that investing in things that aren’t primary in your business area can be difficult and setting money aside for things like marketing can be tough to do. However, due to its great conversion rates, local SEO is one of the best marketing investments you can make.
You will pop out in searches of people that have a lot of interest in what you have to offer, and the rest is up to your site and your business. You have to convince them that they should choose you. While you are investing, you will get more and more traffic from local searches that can sustain your business.
Any type of business that relies on local customers to achieve its results should invest in local SEO. SEO is here to stay and even though Google changes the rules of the game often, it remains one of the biggest pillars of digital marketing.